JMU Social Media Marketing Plan
Timeline
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August 31, 2020Experience start
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September 10, 2020Project Scope Meeting
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December 7, 2020Experience end
Timeline
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August 31, 2020Experience start
-
September 10, 2020Project Scope Meeting
Meeting between students and company to provide students with important information: background of the company, mission, vision, current social media activities, current resources available for social media, goals, and communication style.
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December 7, 2020Experience end
General
- Undergraduate; 3rd year, 4th year
- 50 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/1 project matches
- Anywhere
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
-
August 31, 2020Experience start
-
September 10, 2020Project Scope Meeting
-
December 7, 2020Experience end
Timeline
-
August 31, 2020Experience start
-
September 10, 2020Project Scope Meeting
Meeting between students and company to provide students with important information: background of the company, mission, vision, current social media activities, current resources available for social media, goals, and communication style.
-
December 7, 2020Experience end
Overview
- Learner goals and capabilities
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Research by HubSpot demonstrates that a robust social media marketing plan is critical for organizational success. However, few companies have a formal strategic plan in place. Therefore, student-run agencies at James Madison University will create detailed strategic social media marketing plans for your organization. These comprehensive plans are typically between 30-60 pages and include data-driven recommendations and sample social media content.
- Expected outcomes and deliverables
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Students will be put into 10 teams and will develop a comprehensive social media marketing plan to fit your organizations needs.
The final project deliverables will include:
- A detailed strategic social media marketing plan
- 25-minute presentation outlining the actionable recommendations for your organization's social media strategy.
Project Examples
Student run agencies will take a deep drive into understanding your brand and current social media presence in order to develop a comprehensive social media marketing plan. Strategic plans include the following components:
- Situational analysis which includes an analysis of: internal environment, external environment, social media audit, and social media SWOT. Please note, for the social media audit, you will need to provide metrics from your current social media platforms. The professor can walk you through how to obtain this information. Apart from those in the class, this information will be kept private.
- Social media objectives and budget (budget is hypothetical provided by the organization)
- Target audience(s)
- Proposed social media platforms to utilize
- Creative strategy including: a detailed description of five social media marketing campaigns, one campaign is an influencer marketing campaigns, and sample social media posts.
- Activation plan and content calendar
- Management and measurement plan
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
August 31, 2020Experience start
-
September 10, 2020Project Scope Meeting
-
December 7, 2020Experience end
Timeline
-
August 31, 2020Experience start
-
September 10, 2020Project Scope Meeting
Meeting between students and company to provide students with important information: background of the company, mission, vision, current social media activities, current resources available for social media, goals, and communication style.
-
December 7, 2020Experience end