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Client Consulting Project

BUS 338 - Foundations of Innovation
Closed
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Douglas Fast
Lecturer
(1)
3
Timeline
  • January 20, 2020
    Experience start
  • February 8, 2020
    Project Scope Meeting
  • March 8, 2020
    Midway Check In
  • April 7, 2020
    Experience end
Experience
6/8 project matches
Dates set by experience
Preferred companies
Burnaby, British Columbia, Canada
Startup, Social Enterprise, Sole proprietorship, Small to medium enterprise, Family-Owned
Any industries
Categories
Market research Product or service launch Marketing strategy
Skills
competitive analysis new market research go-to-market strategy business strategy marketing strategy
Learner goals and capabilities

Could your organization benefit by having a group of third and fourth year business student consultants work over the course of an entire semester on a well-defined business challenge or opportunity you've identified?

Learners
Undergraduate
Any level
24 learners
Project
100 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Phase 1: Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2: Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) to complete project tasks.

Phase 3: Outcome - Report and Presentation: Students will submit a detailed 15-page report on the outcomes of the project. Teams will also present this in the last class. Organizations are provided with the presentation slides and final report, and are invited to schedule a time to meet with the team for follow-up.

Project timeline
  • January 20, 2020
    Experience start
  • February 8, 2020
    Project Scope Meeting
  • March 8, 2020
    Midway Check In
  • April 7, 2020
    Experience end
Project Examples

Students will work in teams over the course of the an entire semester on the challenge or opportunity you've identified

Backed by their knowledgeable instructor, the students will use their business education to address your unique needs -- all while gaining real-world experience and learning what it's like to work with an innovative company.

At the end of the semester, the students will prepare a comprehensive report summarizing their work and recommendations.

Potential scopes for this project can include, but are not limited to;

  • identifying and evaluating potential customer profiles and/or market segments,
  • developing marketing strategies and competitive analyses,
  • researching potential partners and channels,
  • surveying potential customers, and
  • any other related ideas you may want help with (note, these will need to be approved by the instructor).
Companies must answer the following questions to submit a match request to this experience:

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who can answer periodic emails or phone calls over the duration of the project to address students questions.

Be available for a 1-hour interview (virtual, phone, or in person) to kick off the project and share background information with the student(s).

Be present for the first half of the second class (week of Jan 13, day TBD) to pitch your idea (10 min max) to the students.

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.