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Marketing Strategies for Non-profit Organizations

Mark3313
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
LA
Leyvi Atun
Faculty, Marketing
(2)
4
General
  • Undergraduate; 3rd year
  • 35 learners; teams of 5
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Canada
  • Academic experience
  • Social enterprise, Non profit, Charities
  • Non-profit, philanthropic & civil society
Categories
General Communications Advertising Social work Fundraising Marketing strategy
Skills
digital marketing marketing strategy communication research needs analysis
Project timeline
  • September 6, 2022
    Experience start
  • December 3, 2022
    Experience end
Overview
Details

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Learner skills
Digital marketing, Marketing strategy, Communication, Research, Needs analysis
Deliverables

Summary of recommended strategies and tactics that could solve the nonprofit's current marketing challenges.

Project Examples

Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target's public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Give oral feedback to assigned team/s after submission of final paper and presentations. Give written feedback to instructor based on provided rubric.

Be available for an initial presentation to the class in September, weekly meetings with the assigned team leader/s , and listen to the team's presentation of findings and recommendations at the end of the fall semester

Provide a dedicated contact who is available to answer weekly emails or meetings over the duration of the project to address students' questions and confirmations.