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Public Relations Plan

PREL 4316
Closed
University of Texas at Arlington
University of Texas at Arlington
Arlington, Texas, United States
Jennifer Little
Jennifer Little
Lecturer
3
Timeline
  • August 21, 2017
    Experience start
  • September 5, 2017
    Project Scope Meeting
  • December 7, 2017
    Experience end
General
  • Undergraduate; 4th year
  • 24 learners; teams of 5
  • 60 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2 projects wanted
  • Anywhere
  • Academic experience
  • Nonprofits, Startups, Consumer products or services
  • Apps, Consumer products, Nonprofits, Restaurants, Retail
Categories
Communications
Skills
strategic planning creativity critical thinking communication public relations
Project timeline
  • August 21, 2017
    Experience start
  • September 5, 2017
    Project Scope Meeting
  • December 7, 2017
    Experience end
Overview
Learner goals and capabilities

Students will create a strategic public relations plan for your organization that solves a communication challenge or marketing goal.

Expected outcomes and deliverables
  • Comprehensive written communication plan
  • Presentation (PowerPoint) detailing the highlights of the plan
  • Supporting documents or content (examples includes press releases, media pitch, fact sheet, story angles, media lists, social media plan, etc.)
Project Examples

Fourth year student-consultants will spend 60+ hours working with your organization on a communications or public relations challenge. Simulating an agency, students will go through the strategic planning process to create a public relations plan including situation analysis, research and insights, target audience identification, strategy, execution/ideas, timeline and budgets. Upon completion, the organization will have a full communication plan with ideas for execution (no advertising). Teams also may draft media materials and other documents during the process including press releases, social media content, creative content, media pitches, etc.

Examples of project scopes include, but are not limited to:

  • Strategic PR plan to launch a new product or promote an existing product/service
  • Plan to raise visibility and attract new members for a nonprofit organization
  • Creative approach and plan for publicizing a business to consumers
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Organization will conduct briefing with students (in person, phone, Skype) to kickoff project.

Provide samples of (or access to) products/services as relevant.

Respond to student questions or check in meetings (2-4 times per semester).

Participate in student presentations (in person, phone, Skype).

Evaluate student presentations.

Commit to expenses needed for research incentives (i.e. pizza, drinks, gift cards, etc.) or other minimal expenses.