Riipen
Log in Sign up

B2C Strategic Marketing Plan

C468
Closed
UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, British Columbia, Canada
Jenny Dickson
Instructor
3
Timeline
  • January 10, 2020
    Experience start
  • April 19, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
British Columbia, Canada
Startup, Social enterprise, Large enterprise, Small to medium enterprise, Sole proprietorship, Family owned
Entertainment, Apparel & fashion, Technology, Consumer goods & services, Individual & family services, Travel & tourism, Cosmetics & beauty
Categories
Communications Market research Marketing strategy
Skills
creativity digital marketing creative thinking marketing strategy data analysis
Learner goals and capabilities

Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice.

Learners
Undergraduate
Any level
36 learners
Project
60 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

At the completion of this project, your organization will receive:

  • A full strategic marketing plan and presentation.
  • Analysis of all four marketing mix elements; product, price, distribution, and promotion.
  • Original research about your customers and potential customers.
  • Creative and actionable marketing recommendations, based on a well-defined goal, including target segments and brand position.

Project timeline
  • January 10, 2020
    Experience start
  • April 19, 2020
    Experience end
Project Examples

Starting in January, a class of 4th year Marketing students working in groups of five will spend 300 hours building a strategic and creative marketing plan for your organization.

Based on their research and analysis, the groups will create a plan that fulfills an objective defined by your organization, under the guidance of their instructor.

The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).

Potential scopes for this project can include, but are not limited to:

  • Promoting a new product/service launch.
  • Increasing brand awareness (along with recommendations related to the product or service, packaging etc.)
  • Increasing revenue or market share for an existing product/service.
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.
Companies must answer the following questions to submit a match request to this experience:

Complete and submit the attached application form and email to the instructor (Jenny.Dickson@sauder.ubc.ca).

Willing to commit to the scale and scope of the project before the students begin work, and willing to provide students with the organizational and customer data they need to complete the project. This includes agreeing to help facilitate research with both existing and potential customers to ensure that the marketing plan is as meaningful as possible. (We can provide a non-disclosure agreement form for the students to sign.)

Must also be available to attend the students’ marketing plan presentation on one day during the final week of the course as well as to provide feedback to the instructor.

Available to meet with the students on 3 occasions during the semester and to respond in a timely manner to requests for information throughout the planning process.