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Technology Commercialization - Go To Market

MEIE8011
Closed
Toronto Metropolitan University
Toronto Metropolitan University
Toronto, Ontario, Canada
Howard Chan
Instructor
2
Timeline
  • September 19, 2022
    Experience start
  • September 23, 2022
    Project Scope Meeting
  • December 10, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any
Any industries
Categories
Information technology Software development Machine learning Product or service launch Sales strategy
Skills
progress reporting business strategies business planning go-to-market strategy preparing executive summaries relationship management commercialization
Learner goals and capabilities
  • Students will apply the knowledge they gained from the MEIE program to create new business strategies and validate existing ones
  • Students will help build and manage relationships with customers, develop strategies to increase customer acquisition
  • Students will identify, and effectively deal with changing circumstances, issues and difficulties within the organization

With help from our students, companies will be able identify existing issues within their go-to-market strategy and focus on implementing solutions.

Learners
Graduate
Any level
40 learners
Project
80 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables
  • A go-to-market strategy catered to a company's needs
  • An executive summary of the business venture
  • A business plan/pitch presentation
  • Bi-weekly or monthly progress reports
Project timeline
  • September 19, 2022
    Experience start
  • September 23, 2022
    Project Scope Meeting
  • December 10, 2022
    Experience end
Project Examples
  • Cost-benefit analysis
  • Internal and external market analyses
  • Create and implement the most suitable marketing strategies
  • Create operational processes
  • Analyze existing processes to identify and resolve potential issues
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.