Students can complete a substantial marketing project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship, and gives the student (and company) a tangible goal.

Students in Maple League of Universities program can complete projects in a number of marketing areas. Project examples may include, but are not limited to:

• Branding - Conduct a full competitive landscape assessment; define your organization's brand and core value proposition; identify opportunities and threats facing your brand; assess where and how to improve your brand presence and differentiate your brand from competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Prospecting Strategy - Evaluate your current customer base and make recommendations for further market penetration; assess your current outreach process and develop and implement targeted prospecting; review your prospect messaging, make improvement recommendations, and create new outreach content.
• Event Promotion & Campaign - Develop an outreach strategy for an upcoming event, based on prospecting provide recommendations for increasing audience, create an implementable detailed event plan and implementing if reasonable within the scope of the project.
• Strategic Social Media Marketing - Conduct an audit of your current social media presence and/or other current communication channel(s); develop and implement strategies for improving your online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.