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Digital Strategy for a media / cultural organisation (Jan 2024)

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University of Stirling
University of Stirling
Stirling, Scotland, United Kingdom
katherine champion
Senior Lecturer in Media and Communications
(1)
6
Timeline
  • February 1, 2024
    Experience start
  • March 8, 2024
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Entertainment, Arts, Media & production

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy Media
Skills
competitive analysis digital strategy business consulting business strategy research
Learner goals and capabilities

This is a practical project that asks students to provide a digital strategy for an operational media enterprise or cultural organisation. Students are seeking out cultural organisations and creative and media companies that have started to adopt to the digital environment. In the majority of cases, digital plans will already in place.


It is the job of the students to develop a strategy that differentiates from those in place and tell us what they can do better. This needs to be a plan utilising both strategic and theoretical frameworks discussed throughout the module as well as their own research into the organisation.

Learners

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Students will complete a 1500 word report which will summarise the key analysis and suggested interventions. This can be provided to the organisation as a deliverable.

Project timeline
  • February 1, 2024
    Experience start
  • March 8, 2024
    Experience end

Project Examples

Requirements

Student teams will submit a digital strategy for the organisation taking the following structure:

  • Situational Analysis (inc a PEST analysis)
  • Objectives
  • Strategy
  • Audience/ customer segmentation, targeting and positioning
  • Organisation and Tactics (how the strategy will be enacted)
  • Measurement & Evaluation Analysis

The students are drawn from an international cohort undertaking both the MSc in Media Management and the MSc in Digital Media and Communication. In the course of their studies they undertake applied, practical projects for clients as well as business simulation activities, research projects and academic essays. If you would like a short digital strategy for your organisation or have an alternative project that students could tackle, please submit a request to this page to be reviewed by Katherine Champion.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox