Digital Strategy for a media / cultural organisation (Jan 2024)
General
- Post-graduate
- 40 learners; individual projects
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/3 project matches
- Anywhere
- Academic experience
- Any company type
- Entertainment, Any, Arts, Media & production
Categories
Skills
Project timeline
-
February 1, 2024Experience start
-
March 8, 2024Experience end
Overview
- Details
-
This is a practical project that asks students to provide a digital strategy for an operational media enterprise or cultural organisation. Students are seeking out cultural organisations and creative and media companies that have started to adopt to the digital environment. In the majority of cases, digital plans will already in place.
It is the job of the students to develop a strategy that differentiates from those in place and tell us what they can do better. This needs to be a plan utilising both strategic and theoretical frameworks discussed throughout the module as well as their own research into the organisation.
- Learner skills
- Competitive analysis, Digital strategy, Business consulting, Business strategy, Research
- Deliverables
-
Students will complete a 1500 word report which will summarise the key analysis and suggested interventions. This can be provided to the organisation as a deliverable.
Project Examples
Student teams will submit a digital strategy for the organisation taking the following structure:
- Situational Analysis (inc a PEST analysis)
- Objectives
- Strategy
- Audience/ customer segmentation, targeting and positioning
- Organisation and Tactics (how the strategy will be enacted)
- Measurement & Evaluation Analysis
The students are drawn from an international cohort undertaking both the MSc in Media Management and the MSc in Digital Media and Communication. In the course of their studies they undertake applied, practical projects for clients as well as business simulation activities, research projects and academic essays. If you would like a short digital strategy for your organisation or have an alternative project that students could tackle, please submit a request to this page to be reviewed by Katherine Champion.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.