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Market Research for Decision Making

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Closed
University of Saskatchewan
University of Saskatchewan
Saskatoon, Saskatchewan, Canada
Adam Solie
Employment Coordinator
2
Timeline
  • June 3, 2020
    Experience start
  • June 13, 2020
    Project Scope Meeting
  • June 27, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Market research Marketing strategy
Skills
business strategy marketing strategy
Learner goals and capabilities

Guided by your organizational objectives, a group of student-researchers will gather and analyze data in order to provide you with key insights and strategic recommendations.

Learners
Graduate
Any level
20 learners
Project
30 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

The final project deliverables will include:

  1. A 10 page written report detailing the challenge, recommended solutions, and action plan.
  2. A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
  • June 3, 2020
    Experience start
  • June 13, 2020
    Project Scope Meeting
  • June 27, 2020
    Experience end
Project Examples
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Linked templates
Market Expansion Research B2C Product Launch to New Market Research View all
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.