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Comparative International Strategy

BSAD 452
Closed
Maple League of Universities
Maple League of Universities
Quebec City, Quebec, Canada
Mark Fuller
Mark Fuller
Associate Professor
5
Timeline
  • January 19, 2020
    Experience start
  • February 1, 2020
    Project Scope Meeting
  • February 29, 2020
    Midway Check in
  • April 4, 2020
    Experience end
General
  • Undergraduate; 4th year
  • 10 learners; teams of 5
  • 100 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/1 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
Leadership Organizational structure Communications Market research Marketing strategy
Skills
competitive analysis business strategy marketing strategy research financial forecasting; communication
Project timeline
  • January 19, 2020
    Experience start
  • February 1, 2020
    Project Scope Meeting
  • February 29, 2020
    Midway Check in
  • April 4, 2020
    Experience end
Overview
Learner goals and capabilities

Are you considering expanding your company and exploring global markets? In this project, student-researchers will work in teams to apply their business acumen and creativity to develop an International Business plan for your product/service. One international target market will be chosen after an analysis of industry landscape, socioeconomic trends, cultural, regulatory, and financial analysis.

Expected outcomes and deliverables

The final project deliverables will include a comprehensive written report (60-80 pages) that includes the following key components (as appropriate to the context) and a business presentation:

  • Country assessment for the product(s) or service(s) in question.
  • External and internal environmental scanning.
  • Marketing strategy
  • Marketing budgets
  • Operational strategy
  • Financial analysis
  • Schedules, task descriptions, resource allocations, and timelines for implementation
Project Examples

Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.

The following elements will make a part of the comprehensive project - some examples include, but are not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identifying which international market to enter (including a brief market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview.
  • Providing detailed pro forma statements for the next 3 years on international market expansion
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Be available to provide your comments and assessment of the final project deliverables.