Comparative International Strategy
Timeline
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January 19, 2020Experience start
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February 1, 2020Project Scope Meeting
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February 29, 2020Midway Check in
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April 4, 2020Experience end
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 29, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 4, 2020Experience end
Experience scope
Categories
Leadership Organizational structure Communications Market research Marketing strategySkills
competitive analysis business strategy marketing strategy research financial forecasting; communicationAre you considering expanding your company and exploring global markets? In this project, student-researchers will work in teams to apply their business acumen and creativity to develop an International Business plan for your product/service. One international target market will be chosen after an analysis of industry landscape, socioeconomic trends, cultural, regulatory, and financial analysis.
Learners
The final project deliverables will include a comprehensive written report (60-80 pages) that includes the following key components (as appropriate to the context) and a business presentation:
- Country assessment for the product(s) or service(s) in question.
- External and internal environmental scanning.
- Marketing strategy
- Marketing budgets
- Operational strategy
- Financial analysis
- Schedules, task descriptions, resource allocations, and timelines for implementation
Project timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
February 29, 2020Midway Check in
-
April 4, 2020Experience end
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 29, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 4, 2020Experience end
Project Examples
Requirements
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
The following elements will make a part of the comprehensive project - some examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
- Providing detailed pro forma statements for the next 3 years on international market expansion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
February 29, 2020Midway Check in
-
April 4, 2020Experience end
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 29, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 4, 2020Experience end