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Arts and Culture Marketing

COMM 3271
Closed
Maple League of Universities
Maple League of Universities
Quebec City, Quebec, Canada
Rosemary Polegato
Rosemary Polegato
Professor
(2)
3
Timeline
  • October 1, 2021
    Experience start
  • November 6, 2021
    Project Scope Meeting
  • December 4, 2021
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any, Non profit
Arts, Media & production, Publishing & printing
Categories
Marketing strategy
Skills
consumer strategy business consulting marketing strategy communication
Learner goals and capabilities

Student-consultants will analyze and address your organization's most pressing marketing questions for your small, non-profit arts and culture organization.

Learners
Undergraduate
Any level
20 learners
Project
90 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • 90 hours of student effort
  • 10-page, double-spaced report with Executive Summary report detailing marketing solutions
  • Final presentation (attendance required)
  • Please note that the student team will not be permitted to work directly on social media accounts, although they may make recommendations.
Project timeline
  • October 1, 2021
    Experience start
  • November 6, 2021
    Project Scope Meeting
  • December 4, 2021
    Experience end
Project Examples

Each year for more than a decade, students have created and implemented an off-campus program for Culture Days. The class is a mix of music, drama, fine arts, and business students.

In teams of 3, student-consultants will spend 90 hours analyzing your potential for developing your audience and connecting with your community. The student team will work towards creating strategies that will seek to answer one or more of your marketing-related questions.

Projects may include, but are not limited to:

  • How should we go about fundraising for a special project?
  • How can we create a total aesthetic experience?
  • How should we promote our programs?
  • How can we connect more closely with our community?
  • Is there opportunity to scale our prices?

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a 30-minute phone/Zoom/MS Teams call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.