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Public Relations: Press Kit Development

PREL 3339
Closed
University of Texas at Arlington
University of Texas at Arlington
Arlington, Texas, United States
Alexandra Jonca
Riipen Customer Success Coordinator
(0)
3
Timeline
  • August 23, 2017
    Experience start
  • September 7, 2017
    Project Scope Meeting
  • October 20, 2017
    Experience end
Experience
5 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any, Non profits, Small businesses, Start ups
Any industries
Categories
Communications Marketing strategy
Skills
research critical thinking media relations public relations
Learner goals and capabilities

Over a 2-month period, senior level undergraduate students will develop a Press Kit for your organization for Media Relations or Online Communications purposes.

Learners
Undergraduate
Any level
20 learners
Project
20 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

A Press Kit including:

  • Company/Product Fact Sheet
  • Executive Bios
  • Company Background
  • Press Release
Project timeline
  • August 23, 2017
    Experience start
  • September 7, 2017
    Project Scope Meeting
  • October 20, 2017
    Experience end
Project Examples

Starting in September, a senior level undergraduate student will approach your company as Public Relations Specialists and get to know your business, key messaging, and value proposition in order to understand how to best position your brand.

Based on the information gathered and other relevant research, the student-consultant will write professional press kit materials for your company that can be used by your organization for Media Relations or as Marketing Collateral. The student will collaborate with you on ways to positively showcase your company in the materials.

The Press Kit will include:

  • Company/Product Fact Sheet
  • Executive Bios
  • Company Background
  • Press Release

Materials will be developed with a brand voice appropriate for your organization and based on the information you provide and research done by the student.

Press kit materials are ideal for sharing through various online and offline channels including social media, your corporate website, newsletters, etc.

Companies must answer the following questions to submit a match request to this experience:

Be available for periodic emails and calls from the students with questions/clarifications.