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Social Media Strategy Plan

Comm 386U
Closed
UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, British Columbia, Canada
Jarrett Vaughan
Professor
3
Timeline
  • October 22, 2018
    Experience start
  • October 31, 2018
    Project Scope Meeting
  • November 14, 2018
    Midway Check In
  • November 28, 2018
    Experience end
Experience
1/4 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any
Any industries
Categories
Marketing strategy
Skills
performance auditing social and digital marketing strategy market research social network analysis consumer behaviour analysis
Learner goals and capabilities

Student groups will work with your B2C organization to develop a social media marketing strategy for your brand(s), based on your objectives.

Learners
Undergraduate
Any level
45 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will communicate with representative(s) from your organization to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Presentation and Q& A: Students will complete a 12-minute presentation, which representatives from your organization are encouraged to attend. In this presentation, they will outline their findings and discuss recommendations. Following this presentation, students will host a Q&A to clarify questions from peers and members of your organization.

Project timeline
  • October 22, 2018
    Experience start
  • October 31, 2018
    Project Scope Meeting
  • November 14, 2018
    Midway Check In
  • November 28, 2018
    Experience end
Project Examples

Starting in late October, groups of student-marketers will spend 100+ hours per team working to develop an effective social media marketing plan for your organization.

Based on your goals and constraints, the students will deliver a strategic plan to leverage specific social platforms to achieve your objectives.

Example project scopes include, but are not limited to:

  • Current state marketing analysis.
  • Identifying business and marketing goals/objectives.
  • Defining the theme(s) and message(s) to be communicated and the most effective execution strategy.
  • Developing campaigns and posts for social platforms.
  • Outlining how paid, owned, and earned media will be used cohesively.
  • Considering how campaign performance will be measured and evaluated.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.