Press Kit Development
Timeline
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February 11, 2018Experience start
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February 9, 2018Project Introductory Meeting
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March 8, 2018Midway Check In
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April 9, 2018Experience end
Timeline
-
February 11, 2018Experience start
-
February 9, 2018Project Introductory Meeting
Meeting between students and organization to discuss organization, needs and project. In-person or via phone/Skype.
-
March 8, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion and for students to ask additional questions.
-
April 9, 2018Experience end
General
- Undergraduate; 4th year, 3rd year
- 20 learners; teams of 3
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 4 projects wanted
- Arlington, Texas, United States
- Academic experience
- Any, Non profit, Family owned, Startup
- Consumer focused, Consumer product, Nonprofit;, Consumer service
Categories
Skills
Project timeline
-
February 11, 2018Experience start
-
February 9, 2018Project Introductory Meeting
-
March 8, 2018Midway Check In
-
April 9, 2018Experience end
Timeline
-
February 11, 2018Experience start
-
February 9, 2018Project Introductory Meeting
Meeting between students and organization to discuss organization, needs and project. In-person or via phone/Skype.
-
March 8, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion and for students to ask additional questions.
-
April 9, 2018Experience end
Overview
- Learner goals and capabilities
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A Senior-level undergraduate student will develop a Press Kit for your organization that can be used for media relations or online communications.
- Expected outcomes and deliverables
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The Press Kit will include:
- Company/Product Fact Sheet.
- Executive Bios.
- Company Story/Background.
- Press Release.
Project Examples
Starting in February, a senior-level undergraduate student will spend over 20 hours serving your organization as a Public Relations Specialist. He or she will get to know your business, key messaging, and value proposition in order to understand how to best position your brand.
Based on the information gathered and other relevant research, the student-consultant will create professional press kit materials that can be used by your organization for media relations, marketing collateral or investors. The student will collaborate with you on ways to positively showcase your company in the materials.
Press kit materials are ideal for sharing with media, investors, Board members and for use in marketing efforts.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Provide a dedicated contact who will be available to answer periodic emails or phone calls to address questions or provide additional information.
Timeline
-
February 11, 2018Experience start
-
February 9, 2018Project Introductory Meeting
-
March 8, 2018Midway Check In
-
April 9, 2018Experience end
Timeline
-
February 11, 2018Experience start
-
February 9, 2018Project Introductory Meeting
Meeting between students and organization to discuss organization, needs and project. In-person or via phone/Skype.
-
March 8, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion and for students to ask additional questions.
-
April 9, 2018Experience end