Industry/Market Research and Analysis - New Products, Services, Ventures
General
- Graduate
- 130 learners; teams of 5
- 150 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 37/30 project matches
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 4, 2022Experience start
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November 22, 2020Project Scope Meeting Report - Industry Definition
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January 16, 2021industry analysis completed
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January 22, 2021primary data collection protocols defined
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March 6, 2021Data analysis and synthesis complete
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January 16, 2022Company and students meeting
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April 3, 2022Experience end
Timeline
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January 4, 2022Experience start
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November 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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January 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
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January 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
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March 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
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January 16, 2022Company and students meeting
Company representatives have met with the students and agreed the scope and timeline for the project.
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April 3, 2022Project report completed
Student team submits the final report to the company and course assessment dropbox.
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April 3, 2022Experience end
Overview
- Details
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MMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.
- Learner skills
- Competitive analysis, Business strategy, Consulting, Marketing strategy, Research
- Deliverables
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The final deliverable is a market report, that will include:
- executive summary
- brief outline of the project objectives and outcomes
- industry analysis (macro trends, competitive forces, industry attractiveness)
- primary data collection method
- analysis of data
- synthesis of findings
- recommendations for future action
- limitations and conclusions
Project Examples
Students can explore a variety of company defined market research tasks.
Topics range from, but are not limited to:
- exploring customer brand perceptions
- validating market demand and size
- future proofing a venture/project opportunity
- testing the minimum viable product with a customer base
- exploring future opportunities within company defined markets
- new products, services, customers or ventures
- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights
Companies are invited to submit the projects up until December 3 2021. Students will connect with the companies to discuss their needs and align their expectations after that. The projects will officially launch on January 4th 2022 and finish on April 2nd 2022.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact person who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Introduce the student to any contacts needed to complete the project.
Assess the student for possible internship or job opportunities, and provide a reference if pleased with the students work.