Marketing Plan
Timeline
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August 24, 2021Experience start
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February 20, 2021Project Scope Meeting (online)
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February 27, 2021Project Action Plan - Draft (email)
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March 17, 2021Marketing Project Status Reports and Marketing Research Approach & Questions
-
April 7, 2021Marketing project status reports and Midway Check-in
-
April 28, 2021Final Presentation and Reflection
-
October 6, 2021Experience end
Timeline
-
August 24, 2021Experience start
-
February 20, 2021Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 27, 2021Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
March 17, 2021Marketing Project Status Reports and Marketing Research Approach & Questions
Students will seek approval on primary research approach and research questions.
-
April 7, 2021Marketing project status reports and Midway Check-in
Students will provide an update on the project.
-
April 28, 2021Final Presentation and Reflection
Marketing project presentations and reflection. Deliver marketing project presentations. Retrospection. Submit final projects in Blackboard by April 28, at 4 PM.
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September 1, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
September 9, 2021Midterm Project Submission
Submit completed section 3, section 4, and section 5 sections of the marketing plan guideline.
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October 6, 2021Experience end
General
- Graduate
- 300 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 21/30 project matches
- Anywhere
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
-
August 24, 2021Experience start
-
February 20, 2021Project Scope Meeting (online)
-
February 27, 2021Project Action Plan - Draft (email)
-
March 17, 2021Marketing Project Status Reports and Marketing Research Approach & Questions
-
April 7, 2021Marketing project status reports and Midway Check-in
-
April 28, 2021Final Presentation and Reflection
-
October 6, 2021Experience end
Timeline
-
August 24, 2021Experience start
-
February 20, 2021Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 27, 2021Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
March 17, 2021Marketing Project Status Reports and Marketing Research Approach & Questions
Students will seek approval on primary research approach and research questions.
-
April 7, 2021Marketing project status reports and Midway Check-in
Students will provide an update on the project.
-
April 28, 2021Final Presentation and Reflection
Marketing project presentations and reflection. Deliver marketing project presentations. Retrospection. Submit final projects in Blackboard by April 28, at 4 PM.
-
September 1, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
September 9, 2021Midterm Project Submission
Submit completed section 3, section 4, and section 5 sections of the marketing plan guideline.
-
October 6, 2021Experience end
Overview
- Learner goals and capabilities
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Student consultants from the highly-regarded Gies College of Business Online Masters Program are ready to contribute to a substantial project for your organization, focusing on creating a marketing plan for products and services. This is your opportunity to have them review and examine a particular situation or challenge you are facing and allow them to work on the problem, developing recommendations, and determining an opportunity for improvement.
- Expected outcomes and deliverables
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Deliverables will vary depending on your organizational needs and will be confirmed consultation with the course instructors and may include:
A full marketing plan and presentation including:
- Situation analysis
- SWOT analysis
- Target markets
- Strategic recommendations and objectives
- Value proposition
- Tager customer segment
- Marketing mix
- Financial projections
- Implementation
- Evaluation and Control
Project Examples
A team of student consultants will work on a marketing-related project for your organization that can revolve around a marketing plan, go-to-market strategy, environmental scanning, brand management, market segmentation, and social media strategy/messaging. Based on the particular project, groups will create a plan that fulfills the objective defined by your organization under their instructor's guidance.
Students will apply the appropriate analytic, problem-solving, and decision-making skills in business situations, contributing to an in-depth view of marketing strategy and how it functions within the confines of your business, focusing on but not limited to:
- Value creation.
- Strategic competitive analysis and advantage.
- Segmentation, targeting, and positioning.
Potential scopes for this project can include, but are not limited to:
- Promoting a new product/service launch.
- Increasing market share/brand awareness.
- Improving customer acquisition/retention.
- Identifying new market segments and opportunities.
- Situation analysis, forecasting trends, 5C’s analysis.
- Company analysis - vision, strategies, capabilities, product line, technology, culture, and objectives.
- Customers — target audience, behavior, market size, market growth, buying patterns, average purchase size, the decision-maker, where the customer obtains information, frequency of purchase, and preferred retail channels.
- Context analysis - evaluation of the macro-environmental factors affecting your business, utilizing the PESTEL framework:
- Political - Tax policies, Stability of government, Entry mode regulations, Trade regulations (e.g., the EU and NAFTA)
- Economic - Disposable income of buyers, Credit accessibility, Unemployment rates, Interest rates, Inflation
- Social - Population demographics: (e.g., aging population), Distribution of Wealth, Educational levels
- Technological - Rate of technological advances and innovations, Rate of technological obsolescence, New technological platform
- Environmental - Environmental protection laws, Energy consumption regulation
- Legal - Employment regulations, Competitive regulations, Health and safety regulations, Product regulations, Antitrust laws
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Review the Course Outline and the Client Outline documents (will be provided once interest is expressed).
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
It would be best if you were an organization with a Marketing Challenge, for which you could benefit from a Strategic Marketing Plan as a deliverable.
Must have a kick-off meeting (online) with the students in the first 3 weeks of the course (08/11-08/31) to discuss the project scope in detail.
Free availability for weekly or bi-weekly follow-up meetings (online) with the students and be responsive to their periodic emails.
Provide a point of contact to answer questions or provide additional information.
Share all relevant information with the students that will help them succeed in this project. An NDA can be signed if desired.
Timeline
-
August 24, 2021Experience start
-
February 20, 2021Project Scope Meeting (online)
-
February 27, 2021Project Action Plan - Draft (email)
-
March 17, 2021Marketing Project Status Reports and Marketing Research Approach & Questions
-
April 7, 2021Marketing project status reports and Midway Check-in
-
April 28, 2021Final Presentation and Reflection
-
October 6, 2021Experience end
Timeline
-
August 24, 2021Experience start
-
February 20, 2021Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 27, 2021Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
March 17, 2021Marketing Project Status Reports and Marketing Research Approach & Questions
Students will seek approval on primary research approach and research questions.
-
April 7, 2021Marketing project status reports and Midway Check-in
Students will provide an update on the project.
-
April 28, 2021Final Presentation and Reflection
Marketing project presentations and reflection. Deliver marketing project presentations. Retrospection. Submit final projects in Blackboard by April 28, at 4 PM.
-
September 1, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
September 9, 2021Midterm Project Submission
Submit completed section 3, section 4, and section 5 sections of the marketing plan guideline.
-
October 6, 2021Experience end