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Marketing

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Maple League of Universities
Maple League of Universities
Quebec City, Quebec, Canada
Jessica Riddell
Executive Director, Maple League of Universities
3
Timeline
  • January 15, 2021
    Experience start
  • April 10, 2021
    Experience end
Experience
5 projects wanted
Dates set by experience
Preferred companies
Quebec, Canada
Any
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy Media
Skills
digital marketing branding sales & marketing business strategy marketing strategy
Learner goals and capabilities

Mount Allison University is part of the Maple League of Universities along with Acadia University, Bishop’s University, and St. Francis Xavier University. All four institutions are committed to outstanding teaching, exceptional hands-on research experiences, collaborating closely with students, and creating unique opportunities to contribute to communities at home and around the world.

Submit your marketing type business projects to us and we will match your project with an appropriate course.

Learners

Learners
Undergraduate
Any level
Project
15 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Final deliverables may include, but are not limited to :

  • A final presentation
  • An executive summary
  • A SWOT analysis and/or a PESTLE analysis
  • A qualitative and quantitative research summary
  • A media plan
  • An implementation schedule and feasibility study
  • KPI measurements
  • A social impact marketing campaign plan with implementation details
  • A cost/benefit analysis
  • Sample marketing material
  • Collateral public relations material
Project timeline
  • January 15, 2021
    Experience start
  • April 10, 2021
    Experience end

Project Examples

Requirements

Open to Atlantic Canada businesses and organizations only.

For the 2021 winter semester, students will be able to work on various types of marketing related projects, including but not limited to :

  • Digital Marketing
  • Graphic design
  • Market Research
  • Consumer studies
  • Social Media

Information on the following elements may vary, depending on the courses available:

  • Estimated number of students
  • Type of course
  • The level of students
  • Group size of students
  • The amount of hours spent by students working on the project
  • Start and end dates of the project
  • Project Submission Deadline
  • Deliverables
  • Number of desired companies

Benefit from authentic collaboration with students to breathe new life into your organization.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Open to Atlantic Canada businesses and organizations only.

Be available for a phone call with the instructor to initiate your relationship and confirm that your project scope is appropriate for the course.

Provide a contact person who will be available to respond to periodic emails or phone calls throughout the project to answer students' questions.