Strategic Management MCGR 423
General
- Undergraduate; 2nd year, 3rd year
- 150 learners; teams of 5
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/1 project matches
- Montreal, Quebec, Canada
- Academic experience
- Startup, Large enterprise, Non profit, Small to medium enterprise
- Any industries
Categories
Skills
Project timeline
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October 2, 2023Experience start
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October 16, 2023First meeting with organization contact
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October 30, 2023Second meeting with Organization
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November 6, 2023Third meeting with organization
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November 20, 2023Final presentations
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November 20, 2023Experience end
Timeline
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October 2, 2023Experience start
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October 16, 2023First meeting with organization contact
General information session on the organization. This meeting is mainly coordinated by the industry leader in which he/she also answers students’ potential questions and guides them about the sources from which students can obtain complementary information about the organization, its rivals, and the industry.
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October 30, 2023Second meeting with Organization
Q&A session – students may have questions at this point on details. They should have started their project. Students present their progress about the stakeholders’, internal, general environment, industry, and rival analyses. They also present their potential research question(s). The meeting will continue with a discussion of students’ collected data and analyses and the industry leader answers students’ new questions.
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November 6, 2023Third meeting with organization
Q&A + feedback session – students may ask more questions and feedback/tips on improving the outcomes. Around this time, reports and presentations should be almost finalized. Students present their potential strategic recommendations and discuss their rationale behind them, and the session continues with the discussion of students’ ideas and feedback on how they may be able to improve their analyses and set of strategic recommendations.
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November 20, 2023Final presentations
The final presentations could also be week of November 27th
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November 20, 2023Experience end
Overview
- Details
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Students will de-construct a complex business situation, identify the key issues and problems facing the organization in question, propose alternative courses of action, recognize the trade-offs involved in these alternatives, and make concrete recommendations backed by solid reasoning. Companies will have the chance to work and meet with tomorrow's leaders at a prestigious university institution. They may also obtain strategic advice and research analyses from eager young adults at no cost.
- Learner skills
- Project planning, Business strategy, Marketing strategy, Communication
- Deliverables
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Students will prepare a presentation file and complete an oral presentation. They will deliver a 12-minute presentation on strategy recommendations for the company. It will include an introduction (research question motivation), analysis, and recommendation sections and annexes and well as a Q&A period.
Project Examples
A core component of the grade is a group project in which 5-6 students have to analyze a strategy-centred problem or emerging opportunity in your organization and come up with recommendations to resolve identified challenges. Last year, three teams of students worked alongside senior managers at RBC to identify and offer solutions for issues encountered in their respective departments. Throughout the project, students will develop the ability to apply concepts and tools effectively to examine the internal characteristics of an organization and its external context.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
One or more mid-senior managers of the company have 3 one-hour time blocks to meet with students over the course of the project October to November
Do you need a non disclosure agreement? (note that this is optional for this class)