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Virtual Internship - Marketing

VI - MKTG490
Closed
Davenport University
Davenport University
Grand Rapids, Michigan, United States
Tonya Ransome
Tonya Ransome
Internship / Practicum Manager
2
Timeline
  • May 10, 2021
    Experience start
  • June 30, 2021
    Mid-Point Check-In
  • August 4, 2021
    Experience end
General
  • Undergraduate; 4th year, 3rd year, 2nd year
  • 5 learners; individual projects
  • 150 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5 projects wanted
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Marketing strategy
Skills
competitive analysis research digital marketing sales & marketing marketing strategy
Project timeline
  • May 10, 2021
    Experience start
  • June 30, 2021
    Mid-Point Check-In
  • August 4, 2021
    Experience end
Overview
Learner goals and capabilities

Developed in partnership with business leaders, Davenport University’s marketing program meets the dynamic needs of the marketing industry. Our content provides students with necessary theory and strategy concepts, while also providing the hands-on tactical skills necessary to succeed in today’s marketplace.

Students can specialize in digital marketing and advertising, technology marketing, or value-chain.

Students will be able to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.

Expected outcomes and deliverables

To be decided with the industry partner and academic internship coordinator.

Project Examples

• Develop strategic marketing communications plan

• Understand / research best practices for cross functional team communications: meeting timing and structure, point persons for types of questions to improve upon communication effectiveness

•Assist in the development of internal communication content; Assist in putting together internal meetings / documents

• Organize and build a chronology for all marketing messages; When, what and to whom

• Develop and manage Social Media Plan across platforms: Facebook, Instagram, Twitter…

• Assist in web content development and updates for Admissions pages

• Assist in the development of all marketing collateral for effective messaging, branding and communication

• Understand the format that these messages are being delivered in and who the target audience is for each message; Decide upon best methods and build messaging for stakeholders,

• Support social media initiatives through content planning, best practices, and research and blog posts

• Creating and posting content on the company's website; Taking photos and video

• Learn customer base, what they are looking for and how to best serve them

• Conducting online research; Lead a grant research process with other interns

• Organizing materials for trade shows; Representing the company at trade shows

• Build relationships with current and future supporters

• Solicit in-kind donations from local businesses

• Aid in planning one of a kind or recurring events like annual Service to Children Awards sponsors

• Assist in expanding relationships with the business community

• Provide support for donor relations

• Meet with Director and Department leadership to understand goals and methods for admissions and work to analyze and improve upon the flow of knowledge and quality communication tactics with the Marketing Department

• Increase efficiencies and output for faster delivery of marketing-approved messages and collateral to net partner / student commitments to organization

• Complete SWOT analysis to identify appropriate key messaging for stakeholders

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Student interviews are a recommended part of the program. The course admins will forward student details to you so that you can set up interviews.

End evaluation. We would love to have honest feedback about the student's performance and professionalism. We will email you a form to complete.

Be available for a quick phone/virtual call with the instructor/Davenport University representative to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone/virtual calls over the duration of the project to address students' questions. Be available for a virtual mid-semester check-in about student progress.

Mentorship is required. Employers need to be trained/experienced in marketing and willing to provide a safe and supportive learning environment.