Advertising and Media Campaign Development
General
- Diploma; 2nd year
- 135 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/3 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 18, 2021Experience start
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January 23, 2021Project Scope Meeting
-
April 10, 2021Experience end
Timeline
-
January 18, 2021Experience start
-
January 23, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 10, 2021Experience end
Overview
- Details
-
Develop a Integrated Marketing Campaign to meet a clients marketing needs. The project will consist of creative messaging and media recommendations. This project is worked on throughout the semester.
This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
- Learner skills
- Digital marketing, Sales & marketing, Marketing strategy, Competitive analysis, Project planning
- Deliverables
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Complete Marketing communication plan.
Project Examples
Potential scopes for this project can include, but are not limited to:
- Development of Marketing plan, media plan and creative messaging.
- Promoting a new product/service launch.
- Improving online communications.
- Increasing revenue for an existing product/service.
- Increasing market share/brand awareness .
- Improving customer acquisition/retention.
- Identifying new market segments and opportunities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Be available to brief students on the project and attend final presentations
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.