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International Expansion Research

BUSN 3100
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Anish Bania
Anish Bania
Instructor
(1)
3
Timeline
  • January 9, 2019
    Experience start
  • May 1, 2019
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Operations Project management Product or service launch Marketing strategy
Skills
syntheizing analytical research sports, teamwork and good books!
Learner goals and capabilities

Master's and Undergraduate student-researchers will analyze the business and economic environment of a specified country in relation to your company's expansion or product and service implementation to provide strategy insights and recommendations.

Learners

Learners
Undergraduate
Any level
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Final deliverables include:

  • 10 to 15-page report.
  • 10-minute presentation.
Project timeline
  • January 9, 2019
    Experience start
  • May 1, 2019
    Experience end

Project Examples

Requirements

Beginning this January, student-researchers in groups of 4-5 will spend up to 100 hours per group developing insights into an international market of interest.

Research groups will analyze the political, economic, and cultural environment including trade agreements and risks associated with the country.

Based on their research, they will create a strategy and provide recommendations on how your organization can penetrate the market.

The students' insights will help your organization to develop or improve an international expansion or international sales strategy. Your goals and needs will direct the focus of the students' research, providing you with practical, actionable recommendations.

Project examples include but are not limited to:

  • Product expansion into a new foreign market.
  • Service expansion into a new foreign market.
  • Company expansion into a new foreign market.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.