Students can complete a substantial marketing project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship, and gives the student (and company) a tangible goal.

Bishop's University students can complete projects in a number of marketing research areas. Project examples may include, but are not limited to:

• Researching and understanding the needs of your clients.
• Formulating recommendations to ensure an entrepreneurial environment.
• Formulating recommendations on service delivery models adapted to the needs of your clients.
• Researching and discovering important opportunities.
• Conducting research on brand and brand identity.
• Understanding the stakeholders perception of your brand, and formulating recommendations.
• Formulating recommendations on an action plan to achieve your vision and your mission.
• Formulating recommendations on success measures, outcomes and milestones.

Academic Supervisors: Bill Robson (brobson@ubishops.ca) & Charlene Marion (cmarion@ubishops.ca)