B2C Strategic Marketing Plan W22
Timeline
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January 20, 2022Experience start
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January 25, 2022Project Scope Meeting (online)
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February 11, 2022Project Action Plan - Draft (email)
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February 17, 2022Marketing Research Approach & Questions (email + possible online)
-
March 2, 2022Midway Check in (email or online)
-
April 16, 2022Final Presentation (online)
-
April 21, 2022Experience end
Timeline
-
January 20, 2022Experience start
-
January 25, 2022Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates. It will take place sometime in the week of Jan 24, 2022 (or before)
-
February 11, 2022Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
February 17, 2022Marketing Research Approach & Questions (email + possible online)
Students will seek approval on primary research approach and research questions
-
March 2, 2022Midway Check in (email or online)
Students will provide an update on the project
-
April 16, 2022Final Presentation (online)
Student teams will present the final project at the client's location -- sometime in the first 2 weeks of April (based on mutually agreed date between the client and team).
-
April 21, 2022Experience end
General
- Undergraduate; 4th year
- 42 learners; teams of 5
- 60 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Vancouver, British Columbia, Canada
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
-
January 20, 2022Experience start
-
January 25, 2022Project Scope Meeting (online)
-
February 11, 2022Project Action Plan - Draft (email)
-
February 17, 2022Marketing Research Approach & Questions (email + possible online)
-
March 2, 2022Midway Check in (email or online)
-
April 16, 2022Final Presentation (online)
-
April 21, 2022Experience end
Timeline
-
January 20, 2022Experience start
-
January 25, 2022Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates. It will take place sometime in the week of Jan 24, 2022 (or before)
-
February 11, 2022Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
February 17, 2022Marketing Research Approach & Questions (email + possible online)
Students will seek approval on primary research approach and research questions
-
March 2, 2022Midway Check in (email or online)
Students will provide an update on the project
-
April 16, 2022Final Presentation (online)
Student teams will present the final project at the client's location -- sometime in the first 2 weeks of April (based on mutually agreed date between the client and team).
-
April 21, 2022Experience end
Overview
- Learner goals and capabilities
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Student-consultants working in groups will develop a comprehensive B2C or B2B marketing plan for a marketing objective of your choice.
- Expected outcomes and deliverables
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At the completion of this project, your organization will receive:
- A full marketing plan and presentation.
- Analysis of all four marketing mix elements; product, price, distribution and promotion.
- Original research about your customers.
- Creative and actionable recommendations based on a clear, well-defined goal.
Project Examples
Starting this January, a group student-consultants (usually 5-6 students per team) will spend 300 hours building and effective marketing plan for your organization.
Based on their research and analysis, groups will create a plan that fulfills the objective defined by your organization, under the guidance of their instructor.
The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).
Potential scopes for this project can include, but are not limited to:
- Promoting a new product/service launch.
- Improving online communications.
- Increasing revenue for an existing product/service.
- Increasing market share/brand awareness .
- Improving customer acquisition/retention.
- Identifying new market segments and opportunities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Must be available for 2-3 follow up meetings (online) with the students and be responsive to their periodic emails.
Must have a kick off meeting (online) with the students in the first 2 weeks of the course to discuss the project scope in detail.
Must review Course Outline and the Client Outline documents (will be provided, once interest is expressed).
You must be an organization with a Marketing Challenge, for which you could benefit from a Strategic Marketing Plan as a deliverable.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
You must submit your project application by January 11, 2022. The assignment is due to start in mid-January.
Must be available in person or online for the final presentation the week first or second week of April.
Must share all relevant information with the students that will help them have succses in this project. A NDA can be signed if desired.
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information.
Timeline
-
January 20, 2022Experience start
-
January 25, 2022Project Scope Meeting (online)
-
February 11, 2022Project Action Plan - Draft (email)
-
February 17, 2022Marketing Research Approach & Questions (email + possible online)
-
March 2, 2022Midway Check in (email or online)
-
April 16, 2022Final Presentation (online)
-
April 21, 2022Experience end
Timeline
-
January 20, 2022Experience start
-
January 25, 2022Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates. It will take place sometime in the week of Jan 24, 2022 (or before)
-
February 11, 2022Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
February 17, 2022Marketing Research Approach & Questions (email + possible online)
Students will seek approval on primary research approach and research questions
-
March 2, 2022Midway Check in (email or online)
Students will provide an update on the project
-
April 16, 2022Final Presentation (online)
Student teams will present the final project at the client's location -- sometime in the first 2 weeks of April (based on mutually agreed date between the client and team).
-
April 21, 2022Experience end