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MBA Data Insights

KMCI 940
Closed
Northwestern University
Northwestern University
Evanston, Illinois, United States
Joel Shapiro
Professor
2
Timeline
  • April 2, 2018
    Experience start
  • April 3, 2018
    Project Scope Meeting
  • May 1, 2018
    Midway Check In
  • June 4, 2018
    Final Deliverable
  • June 4, 2018
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Skills
presentations project planning master of business administration (mba) project implementation project scoping data analysis
Learner goals and capabilities

MBA student-consultants will use data analysis methods to gain specific and broad insights for your organization and map out a framework for your success.

Learners
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report with analysis and recommendations. Teams will also give a 20 to 30-minute presentation in the last class. Organization representative(s) are invited to attend these presentations.

Project timeline
  • April 2, 2018
    Experience start
  • April 3, 2018
    Project Scope Meeting
  • May 1, 2018
    Midway Check In
  • June 4, 2018
    Final Deliverable
  • June 4, 2018
    Experience end
Project Examples

Starting this April, groups of 5 MBA student-consultants will spend 100 hours per team analyzing your organization's data to provide strategic and actionable insights for your success.

Based on the information you provide and the goals that you share, students will provide you with data-driven insights, recommendations, and a road map to overcome the issues of your choice.

Examples include but are not limited to:

  • Providing insight into key marketing, operational, HR, or other elements of your business.
  • Identifying key target markets or new business development opportunities.
  • Identifying market trends.
  • Identifying trends and patterns in your sales cycle.
  • Identifying trends in demand to help with forecasting.
  • Analyzing data on customer satisfaction to highlight key areas for improvement.
  • Creating a road map of how your organization can use data analytics to achieve specified business objectives.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience

Provide open-ended problems that prompt students to provide answers as well as formulate new questions.

Have a big-picture goal that merits the use of analytics (e.g., “determine the best layout of my webpage" is too small a project).

Be able to effectively communicate your business model and industry to MBA students from varying backgrounds.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who will be available to answer periodic emails or phone calls throughout the project for questions / to give information.

Projects must consist of more than analyzing survey data.