Riipen
Log in Sign up

Marketing Research Project

MKT 4650
Closed
William Paterson University
William Paterson University
Wayne, New Jersey, United States
BF
Bela Florenthal
Associate Professor of Marketing
1
Timeline
  • July 2, 2017
    Experience start
  • August 9, 2017
    Experience end
General
  • Undergraduate; 3rd year, 4th year
  • 10 learners; teams of 10
  • 25 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Business-to-consumer companies
  • Consumer goods, Retail, Products targeting millennials, Services targeting millennials
Categories
Marketing strategy
Skills
written communication group collaboration interpretation
Project timeline
  • July 2, 2017
    Experience start
  • August 9, 2017
    Experience end
Overview
Learner goals and capabilities

The students will conduct a marketing research project on a specific company. They will collect qualitative + quantitative data, analyze the data, and create an actionable report based on the findings.

Expected outcomes and deliverables

Final project deliverable is a report that will include:

1. Summary of the qualitative research, including key findings

2. Summary of the quantitative research, including key findings

3. Recommendations to improve marketing operations of the business

Project Examples

A group of 10 students will be working on developing and completing a marketing research project for your company. The areas or focus will including:

1. Secondary Research: data analysis of your brand, product/service, and the industry

2. Primary Qualitative Research: in-depth interviews/focus groups with consumers will be conducted and analyzed

3. Primary Quantitative Research: a digital survey will be designed and distributed to consumers/users/stakeholders (total 100), data will be collected and analyzed using SPSS software

4. A final report with the research results and recommendations to improve your business's marketing operations will be produced.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

You will need to be available via email or phone to provide specific guidelines for this project.

The students might want to consult with you regarding the qualitative questions and the survey questions.

We would like to receive your feedback to students' report.