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Pop-up Retail Case Study

RMG800
Closed
Ted Rogers School of Management - Ryerson University
Ted Rogers School of Management - Ryerson University
Toronto, Ontario, Canada
Hong Yu
Associate Professor
1
Timeline
  • June 13, 2017
    Experience start
  • August 31, 2017
    Experience end
Experience
6 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Retailers who are running popup operations during april-august of 2017, In addition, We are looking for popup retail operations with different objectives, They are communicational, experiential, transactional, testing., Communicational objective focuses on marketing efforts, Experiential objective focuses on engaging customers in shopping experience, Transactional objective emphasizes inventory liquidation (warehouse sale type), Testing objective centres around testing a new product in the market place
Retailers

Experience scope

Categories
Skills
strategic consulting consumer insight generation retail management
Learner goals and capabilities

Share knowledge and learn from your experiences as a pop-up retailer.

Learners

Learners
Undergraduate
Any level
4 learners
Project
75 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

What your organization will get out of this collaboration:

  • A 4-10 page document outline findings/recommendations for pop-up best practices
  • Presentation of findings
Project timeline
  • June 13, 2017
    Experience start
  • August 31, 2017
    Experience end

Project Examples

Requirements

A group of 4th year and Master's student-consultants will conduct a thorough case study that considers popup retailers experiences while in operation. The objective is to investigate best practices by conducting:

  • interviews
  • on-site audits and analysis
  • customer surveys.

Specifically, the case studies will provide insights into how the strategic aspects related to social environment, service interface, retail atmosphere, assortment, price, customer experiences in alternate channels, and retail brand contribute to consumer experience and success of popup retail operations.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a 1-hour interview (virtual, phone, or in person) in order to provide insights for the students

Allow students to conduct on-site observations and take pictures

(Optional) Allow students to solicit feedback from customers