Experiential Strategic Marketing/Branding Consultancy
General
- Undergraduate; Capstone
- 25 learners; teams of 4
- 32 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5/4 project matches
- United Kingdom
- Academic experience
- Any
- Any, Retail, Food & beverage, Entertainment, Hospitality, Manufacturing, Apparel & fashion, Technology, Environment, Automotive, Consumer goods & services, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, Transport, trucking & railroad, Travel & tourism, Cosmetics & beauty, Events services, Liquor, wine & spirits, Public relations & communications, Sports & fitness
Categories
Skills
Project timeline
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October 10, 2021Experience start
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October 15, 2021Project Scope Meeting
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November 26, 2021Midway Check In
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December 17, 2021Final Presentation
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January 29, 2022Experience end
Timeline
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October 10, 2021Experience start
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October 15, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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November 26, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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December 17, 2021Final Presentation
Student teams deliver a customized presentation and marketing plan to the organization representative(s).
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January 29, 2022Experience end
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on students from the University of Liverpool Management School to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools
A group of three to five student-consultants will analyze a marketing/branding challenge or opportunity that your organization faces and develop a strategic marketing/branding plan with samples to address it.
- Learner skills
- Ethical awareness, International awareness, Problem-solving, Brand marketing, Teamwork
- Deliverables
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Phase 1 Project Plan: Students will meet with the organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project. Organization representatives provide detailed information about the organization, the competition, their customers, and the marketing support they are looking for.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks. Support for market research initiatives needed from the representative.
Phase 3 Outcome Report & Presentation: Student teams deliver findings to the organization representative in a short presentation as well as business-canvas-style Fact Sheets that outline the strategic marketing plan, including actionable marketing materials samples.
Project Examples
A group of two to four senior Undergraduate student-consultants will prepare a strategic marketing/branding plan for your organization.
Student-consultants will research the issue, analyse data, and provide actionable recommendations for a marketing challenge or opportunity your organization faces.
Project scopes can include, but are not limited to:
- Company Marketing/branding Plan.
- New Product Marketing Plan/rebrand plan
- Event Marketing Plan.
- Digital Marketing Strategy.
- Digital Marketing and Analytics Insights
- Market Segmentation.
- Marketing Audit & Recommendations.
- Market Intelligence Studies.
- Online Opportunities & Content.
- Market Research Study.
- Branding.
- Fashion Marketing
- Integrated Marketing Communications (B2B / B2C)
- Sports Marketing
- Services Marketing
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience. Submission of a client brief if selected.
Initial Client meeting with students.
Provide a dedicated contact who will be available to address student questions or provide additional information. Minimum of 2-4 interactions with the students virtually (approximately 4-6 hours over the duration of the project). Weekly or Bi-weekly check-ins via email or video conferencing.
Provide an opportunity for students to present their work and receive feedback.
Provide relevant information/data as needed for the project.