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Marketing Plan

BUAD493
Closed
Roanoke College
Roanoke College
Salem, Virginia, United States
Gulfem Kutlu She
Lecturer
(1)
3
Timeline
  • January 22, 2024
    Experience start
  • April 19, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Product or service launch Marketing strategy Product management
Skills
marketing concepts online communication marketing critical thinking marketing planning research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Roanoke College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience will combine marketing concept and techniques with their analytical / critical thinking skills to develop marketing objectives, strategies, and programs. 

Learners
Undergraduate
Any level
15 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute marketing plan presentation on key findings and recommendations
  2. A detailed marketing plan including their research, analysis, insights and recommendations



Project timeline
  • January 22, 2024
    Experience start
  • April 19, 2024
    Experience end
Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Students will create a marketing plan and develop marketing strategies.