1. Innovation Management - Lead and foster innovation within organizations.
2. Research and Development (R&D) - Assess and enhance R&D processes.
3. New Product Development (NPD) - Execute the NPD process and utilize market research.
4. Business Models and Innovation Strategies - Design and evaluate innovative business models.
5. Operations and Process Innovation - Implement process improvements for operational efficiency.
6. Innovation Risk Management - Mitigate risks and manage intellectual property.

In this immersive 6-hour examination, students will engage in an open book assessment designed to simulate real-world business consultancy with an innovation management theme. Using the internet as their primary research tool, students will explore the assigned business's landscape, gathering insights on industry trends, market dynamics, competitive analysis, innovative capabilities, and public sector innovation.

Throughout the examination, students will work individually or in small groups to:

1. Research: Identify key information about the business, including its strengths, weaknesses, opportunities, and threats (SWOT analysis).
2. Trend Analysis: Examine current industry trends and shifts that may impact the business, considering economic, technological, and social factors.
3. Consultation Paper: Synthesize their findings into a comprehensive consultation paper, detailing insights, innovative ideas, and strategic suggestions tailored to enhance the business’s performance and growth.

The final deliverable (examination paper) will showcase students' ability to think critically, adapt to evolving market conditions for new products or services, and provide actionable recommendations based on thorough research and creative problem-solving.