Beginning in mid-September, a group of student-consultants will spend 30 hours developing research-based recommendations to improve your brand's success.

Based on the information you provide and the research conducted, student-consultants will provide recommendations and develop an actionable marketing strategy plan with the following components:

• A brand audit (i.e., brand inventory, brand exploratory if sufficient amount of consumer data is available, etc.)
• Current brand strategy analysis and evaluation
• Strategic and tactical recommendations to create and maintain your brand (e.g., an Integrated Marketing Communication plan for positioning of a new or repositioning of an existing brand)