International Market Strategy for Product Expansion
General
- Capstone
- 40 learners; teams of 5
- 42 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Anywhere
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
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January 2, 2019Experience start
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January 11, 2019Project Scope Meeting
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February 21, 2019Midway Check In
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April 12, 2019Experience end
Timeline
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January 2, 2019Experience start
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January 11, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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February 21, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 12, 2019Experience end
Overview
- Details
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Continuously developing your product and service offering is essential to keeping pace with rapidly-shifting market demands. In this project, Graduate International Business students working in cross-disciplinary teams will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.
- Learner skills
- Project planning, organization, Strategic recommendations, Marketing plans, Market research, brand analysis
- Deliverables
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Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 - Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Groups will submit a 20-page report on their research and recommendations.
*The top 2 groups, as determined by the instructor, will present their findings to you in person or virtually.
Project Examples
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
Project examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.