Financial Business Plan

We are excited to be expanding our business. We are bitMachina, and we manage a network of Bitcoin ATMs located in Ontario and Québec. With any expansion, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our venture.This will involve several different steps for the students, including:Learning about our business strategy from the executive team.Creating forecasts using Excel (or another financial software) for sales, income, and profit projections (conservative and aggressive).Working with our team to develop an expense budget.Conducting a break-even analysis timeline using financial projections.Reporting on projected assets and liabilities.Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.

Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Grow our social media following.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends