Premium Procurement Research Brief for Gully Klassics Expansion

Objective: As we prepare for our expansion into the U.S. market, your task is to conduct a comprehensive and strategic analysis of potential factories for producing Gully Klassics' luxury streetwear. Your research will help us secure top-tier manufacturing partners for our menswear product line, ensuring the highest standards of quality and exclusivity. This project will provide you with valuable real-world experience in supply chain management and strategic sourcing for a high-end fashion brand.Background: Gully Klassics is a premier streetwear brand based in Toronto, Canada, known for its cutting-edge designs and status-symbol appeal among millennials and Gen Z. Competing with the likes of Amiri, Palm Angels, and Supreme, we are committed to delivering exceptional quality and style. Our U.S. expansion is a pivotal step in our growth, and we need your expertise to streamline our procurement processes.

B2C Digital Marketing Campaign Strategy for Gully Klassics

The main goal for the project is to develop a B2C digital marketing campaign strategy for Gully Klassics products. This will involve several different steps for the students, including:- Conducting market research to understand the target audience and their preferences.- Creating a comprehensive digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising.- Developing engaging and creative content to promote Gully Klassics products.- Implementing and monitoring the digital marketing campaign to measure its effectiveness.- Analyzing the campaign's performance and making adjustments as needed to optimize results.

Technology Implementation and Digital Transformation

The main goal for the project is to implement technology and digitally transform Gully Klassics to improve operational efficiency, customer experience, and brand presence. This will involve several different steps for the learners, including:- Analyzing the current technology infrastructure and identifying areas for improvement.- Developing a digital transformation strategy that aligns with the company's brand and customer experience goals.- Implementing new technology solutions such as e-commerce platforms, customer relationship management systems, and data analytics tools.- Training employees on the use of new technology and ensuring a smooth transition.- Measuring the impact of technology implementation on operational efficiency and customer satisfaction.

Website Revamp Development

Our company sells its products online as well as through third party stores. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.