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Projects available to all portals
Preferred learners
- Anywhere
- Academic experience
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Project scope
- What is the main goal for this project?
-
The main goal of the project is to build a digital marketing strategy that will generate more leads for BayaniPay's consumer (remittance) and enterprise (embedded banking) products. This will involve several different steps for the learners, including:
- Conducting market research to understand the target audience and their preferences.
- Developing a comprehensive digital marketing plan that includes social media, email marketing, content marketing, and SEO strategies.
- Creating engaging and persuasive content to attract potential leads and convert them into customers.
- Implementing and monitoring the digital marketing campaigns to optimize performance and ROI.
- Analyzing the results and making data-driven decisions to improve the strategy.
- What tasks will learners need to complete to achieve the project goal?
-
The learners will need to complete the following tasks to achieve the project goal:
- A detailed market research report outlining the target audience and their preferences.
- A comprehensive digital marketing plan with strategies for social media, email marketing, content marketing, and SEO.
- Engaging and persuasive content for the digital marketing campaigns.
- Implemented and monitored digital marketing campaigns with performance optimization reports.
- An analysis report with data-driven decisions for strategy improvement.
- What is the main goal for this project?
-
The main goal of the project is to build a digital marketing strategy that will generate more leads for BayaniPay's consumer (remittance) and enterprise (embedded banking) products. This will involve several different steps for the learners, including:
- Conducting market research to understand the target audience and their preferences.
- Developing a comprehensive digital marketing plan that includes social media, email marketing, content marketing, and SEO strategies.
- Creating engaging and persuasive content to attract potential leads and convert them into customers.
- Implementing and monitoring the digital marketing campaigns to optimize performance and ROI.
- Analyzing the results and making data-driven decisions to improve the strategy.
- What tasks will learners need to complete to achieve the project goal?
-
The learners will need to complete the following tasks to achieve the project goal:
- A detailed market research report outlining the target audience and their preferences.
- A comprehensive digital marketing plan with strategies for social media, email marketing, content marketing, and SEO.
- Engaging and persuasive content for the digital marketing campaigns.
- Implemented and monitored digital marketing campaigns with performance optimization reports.
- An analysis report with data-driven decisions for strategy improvement.
- How will you support learners in completing the project?
-
Through this project, learners will have access to mentorship from BayaniPay's team members, access to live consumer data, and gain experience in developing a marketing strategy for products that will reach international audiences.
About the company
- https://bayanipay.com
- 11 - 50 employees
- Banking & finance, Technology
BayaniPay is a global payments infrastructure startup that enables consumer remittance and embedded banking solutions. BayaniPay helps individuals and businesses facilitate cross-border transactions, starting from the United States to the Philippines.
For consumers, BayaniPay offers a remittance platform that simplifies the process of sending and receiving money across borders with competitive exchange rates and no fees.
BayaniPay's global embedded banking services cater to the specific needs of non-financial industries operating on an international scale — whether it's real estate builders, health care, or education — to seamlessly process payments for their customers.