Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to conduct a comprehensive competitive analysis report for Industry Today LLC, a media platform that focuses on promoting content across the manufacturing and industrial sector. This will involve several different steps for the learners, including:
- Researching and identifying direct and indirect competitors in the media platform industry within the manufacturing and industrial sector.
- Analyzing the strengths, weaknesses, opportunities, and threats of each identified competitor.
- Evaluating the content promotion strategies, audience engagement, and market positioning of the competitors.
- Comparing the digital presence, user interface, and technological advancements of Industry Today LLC with its competitors.
- Identifying potential areas of improvement and differentiation for Industry Today LLC based on the competitive analysis.
- What tasks will learners need to complete to achieve the project goal?
-
The tasks learners will need to complete to achieve the project goal include:
- A detailed report outlining the findings of the competitive analysis, including competitor profiles, SWOT analysis, and comparative analysis.
- Recommendations for Industry Today LLC based on the identified areas of improvement and differentiation.
- Visual comparisons such as graphs and charts to illustrate the competitive landscape and positioning.
- A presentation summarizing the key insights and recommendations from the competitive analysis report.
- What is the main goal for this project?
-
The main goal for the project is to conduct a comprehensive competitive analysis report for Industry Today LLC, a media platform that focuses on promoting content across the manufacturing and industrial sector. This will involve several different steps for the learners, including:
- Researching and identifying direct and indirect competitors in the media platform industry within the manufacturing and industrial sector.
- Analyzing the strengths, weaknesses, opportunities, and threats of each identified competitor.
- Evaluating the content promotion strategies, audience engagement, and market positioning of the competitors.
- Comparing the digital presence, user interface, and technological advancements of Industry Today LLC with its competitors.
- Identifying potential areas of improvement and differentiation for Industry Today LLC based on the competitive analysis.
- What tasks will learners need to complete to achieve the project goal?
-
The tasks learners will need to complete to achieve the project goal include:
- A detailed report outlining the findings of the competitive analysis, including competitor profiles, SWOT analysis, and comparative analysis.
- Recommendations for Industry Today LLC based on the identified areas of improvement and differentiation.
- Visual comparisons such as graphs and charts to illustrate the competitive landscape and positioning.
- A presentation summarizing the key insights and recommendations from the competitive analysis report.
- How will you support learners in completing the project?
-
There will be 2 support staff at Industry Today available to assist with access to data and questions about the project.
About the company
- https://industrytoday.com/
- 2 - 10 employees
- Manufacturing
Industry Today is the digital media platform of choice for leaders and influencers in manufacturing and industry.
Google News and SEO compliant, we create bespoke media campaigns that target key decision makers and buyers through a variety of channels including banners, customized email blasts with marketing automation and a variety of sponsored content including articles, case studies, e-books, industrial research, podcasts, videos, webinars, webcasts and whitepapers. Campaigns also offer geo-targeting that allows brands to target users, based on behaviors and demographics. The result is highly personalized and relevant messages to drive significant engagement and ROI and of course we can gate content for lead generation, using integrated popups and inline targeting that is aggressive in its placement, as well as options to integrate with social media.