Probity Coaching Services aims to enhance its online presence and engage with a broader audience through effective social media marketing. The project involves developing a comprehensive social media strategy that aligns with the company's brand and objectives. Learners will analyze current social media trends, identify target audiences, and create engaging content tailored to various platforms such as Facebook, Instagram, and LinkedIn. The goal is to increase brand awareness, drive traffic to the company's website, and ultimately generate more leads for coaching services. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and analytics in a real-world setting. By focusing on a cohesive strategy, learners will gain insights into the intricacies of social media marketing and its impact on business growth.

The project deliverables include a detailed social media marketing plan, a three-month content calendar, and a set of sample posts for each platform. Additionally, learners will provide a report analyzing potential engagement metrics and strategies for continuous improvement. These deliverables will demonstrate the learners' ability to create a targeted and effective social media strategy for Probity Coaching Services.