Marketing Management Spring Term 2024
MRKT 621
Closed
Vancouver, British Columbia, Canada
General
- Post-graduate; 1st year
- 30 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/5 project matches
- Canada
- Academic experience
- Sole proprietorship, Startup, Family owned, Large enterprise, Small to medium enterprise
- Marketing & advertising, Sales
Categories
Skills
Project timeline
-
April 8, 2024Experience start
-
June 24, 2024Experience end
Overview
- Details
-
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
- Learner skills
- Marketing management, Marketing research, Strategic marketing, Marketing, Research
- Deliverables
-
Students will submit a 15-20 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.
15-minute presentation of key findings and recommendations.
Project Examples
Examples include but are not limited to:
- Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups.
- Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)