Marketing Research Consultancy
Timeline
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September 1, 2024Experience start
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April 19, 2025Experience end
Categories
Market research Competitive analysisSkills
marketing communications presentation marketing research analysis strategic thinkingThe project is the focus of a third-year course in which students work as marketing research consultants for a live client. They work with a ‘client’ to complete a primary marketing research project spanning two semesters. Some of the basic parameters of the project are:
Students work in groups for a client to gather information. It is a quantitative, survey-based project. Students also complete in-depth market and competitive analyses. If social media is a current marketing strategy for the client, students will engage in an in-depth review and social media listening exercise to present to the client. In terms of timing, students form into groups in the first few weeks of September to start working on this 2-semester project. Final results and a presentation will be available in April.
Students will spend 8 months working on a project at no cost to the employer. Students will conduct a in-depth formal market research situational analysis, conduct marketing research with a given audience, and deliver an engaging and strategic presentation of findings and recommendations.
Project timeline
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September 1, 2024Experience start
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April 19, 2025Experience end
Project Examples
Organizations/companies looking to better understand their current market situation. This includes gaining an understanding of the competitive position and current target market, gaining insight into the overall satisfaction level of the consumer base, and looking for marketing research to help drive recommendations.
Companies must answer the following questions to submit a match request to this experience:
What challenges is your company or organization currently undergoing that could use business development, strategic, or marketing assistance?
Timeline
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September 1, 2024Experience start
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April 19, 2025Experience end