Marketing Research Consultancy

MKT3140
Closed
Conestoga College
Kitchener, Ontario, Canada
Jennifer White She / Her
Professor
7
Timeline
  • September 1, 2024
    Experience start
  • April 19, 2025
    Experience end
Experience
8/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Market research Competitive analysis
Skills
marketing communications presentation marketing research analysis strategic thinking
Learner goals and capabilities

The project is the focus of a third-year course in which students work as marketing research consultants for a live client. They work with a ‘client’ to complete a primary marketing research project spanning two semesters. Some of the basic parameters of the project are:


Students work in groups for a client to gather information. It is a quantitative, survey-based project. Students also complete in-depth market and competitive analyses. If social media is a current marketing strategy for the client, students will engage in an in-depth review and social media listening exercise to present to the client. In terms of timing, students form into groups in the first few weeks of September to start working on this 2-semester project. Final results and a presentation will be available in April.

Learners
Diploma
Any level
30 learners
Project
112 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Students will spend 8 months working on a project at no cost to the employer. Students will conduct a in-depth formal market research situational analysis, conduct marketing research with a given audience, and deliver an engaging and strategic presentation of findings and recommendations.

Project timeline
  • September 1, 2024
    Experience start
  • April 19, 2025
    Experience end
Project Examples

Organizations/companies looking to better understand their current market situation. This includes gaining an understanding of the competitive position and current target market, gaining insight into the overall satisfaction level of the consumer base, and looking for marketing research to help drive recommendations.

Companies must answer the following questions to submit a match request to this experience:

What challenges is your company or organization currently undergoing that could use business development, strategic, or marketing assistance?