Launching Upcycled Coffee Fruit Food Product

The main goal for the project is to successfully launch a novel food product utilizing upcycled coffee fruit, engaging with online audiences through digital marketing, and establishing a sales strategy to engage with retail/health stores in Canada.This will involve several different steps for the learners, including:- Understanding the properties and benefits of upcycled coffee fruit as a food ingredient.- Analyzing and understanding the Canadian food market and consumer preferences.- Developing a marketing strategy to engage online audiences through digital platforms.- Creating a sales strategy to engage with retail and health stores in Canada.- Designing and implementing a product launch plan.

Market Validation Study

The primary objective of this project for Caffe Berry Bar is to gain a comprehensive understanding of our target market for coffeefruit-based energy bars and natural health supplements. This will involve assessing the market demand and ensuring that we are targeting the right customer segments for maximum profitability. The aim is to validate that our product offerings and marketing strategies are effectively aligned with market needs.Tasks:1.Market Size and Share AssessmentAnalyze sales data and the number of manufacturers in the energy bar market and natural health supplements.Compare these figures to our customer base to determine our market share and potential for customer expansion.2.Brand Positioning and Offerings AnalysisEvaluate product offerings Identify areas for improvement in product features and brand perception.3.Empirical Customer Feedback CollectionDevelop a set of surveys and interview questions.Conduct interviews through company management to gather direct feedback on our brand, products, and services.4.Data Analysis and Strategy FormulationAnalyze the results from surveys and interviews.Formulate recommendations to enhance our branding, positioning, and product/services.

Novel Food Source Analysis from Public Health Perspective

The main goal for the project is to analyze the potential of coffee fruit as a novel food source from a public health and regulations perspective. This will involve several different steps for the learners, including:- Researching the nutritional content and health benefits of coffee fruit.- Analyzing the current regulations and restrictions related to using coffee fruit as a food source.- Assessing the environmental impact and sustainability of utilizing coffee fruit in food products.- Evaluate innovative and nutritious food products using coffee fruit as a key ingredient.

Data Analysis for Health Food Competitive Positioning

The main goal for the project is to conduct a comprehensive analysis of open data from Health Canada to determine the competitive positioning for the launch of CaffeBerry's new health food product. This will involve several different steps for the learners, including:- Gathering and analyzing data on similar health food products in the market.- Conducting a comparative analysis of CaffeBerry's product with existing health food options.