AI Generated Social Media Marketing Strategy for DFEnergy

The main goal of this project is to create an AI generated social media marketing strategy for DFEnergy, an award winning Canadian healthy ginseng energy shot launching January 2024 in Canada, U.S.A and China. This will involve several different steps for the students, including:The primary objective of this 14-week capstone course is to equip University marketing students with advanced skills and strategic insights in leveraging AI for the development and execution of a comprehensive social media marketing strategy.- Analyzing our existing dataset of users, products, and reviews.- Developing an AI-powered social media marketing strategy.- Optimizing the AI-powered strategy for maximum efficiency.- Researching other variables that can improve the quality of the AI-generated strategy.- Accounting for additional variables in the AI-generated strategy.- Testing the developed strategy and making improvements based on additional data.The focal point is the launch of Canadian made and award winning healthy nutrceutical DFEnergy to a global online market place, DFEnergy was awarded Canada's most innovative health product and DansFarmaroot ultimate goal with this co-op assignment is to create a data-driven, innovative, and impactful marketing campaign.

Branding, Marketing strategy, Target market analysis

Project goal is to strategically position DansFarmaRoot's DFEnergy sachets as the premier healthyenergy solution for health enthusiasts, students, athletes , e sport gamers. and anyone who wants to consume a healthy energy drink, with ginseng as its main ingredient, no caffeine and no sugar. Leverage innovative branding and marketing strategies to cultivate a vibrant and dynamic brand personality, emphasizing the natural benefits of Canadian ginseng. The objective is to boost brand recognition, engage effectively with our target market, and ultimately drive increased sales by highlighting DFEnergy's unique qualities within the competitive energy drink market.

AI-Powered Digital Marketing Innovation Program

The main goal for the project is to equip students with practical skills in utilizing cutting-edge AI tools for digital marketing, specifically tailored for DansFarmaRoot and its flagship product, DFENERGY. The program aims to revolutionize digital content creation and marketing strategies by harnessing the power of artificial intelligence.

Market Expansion Research

As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including:Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Creating a survey based on the location and demographic information above to be distributed by our company.Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.Compiling a report including the location analysis, and optimal location recommendations.