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HUBBIQ
Maricopa, Arizona, United States
Francesca Andoh
Owner
1
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Competitive analysis Digital marketing Search engine optimization Marketing analytics
Project scope
What is the main goal for this project?

Our team is looking to improve our search engine optimization strategy and rank first or in the top three of Google's organic search results for specific search terms related to our industry.

This project will require up to 40 hours of work and include keyword research and an SEO plan for our business. Students will perform the following tasks:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization strategies to help us rank on the first page of Google.
  • Identifying how each SEO strategy directly impacts the business.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:

  • Compile a list of the most relevant SEO keywords for our industry that are also tailored to our business.
  • Identify effective SEO strategies we can use to counter our competitors and rank first or very high on Google organic search results.
  • Prepare a report outlining the execution of the SEO strategies to use anywhere online to help drive traffic back to our website.


Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and an SEO strategy summary.
  • A general brand description or overview for introducing our brand to new audiences online using the most relevant keywords identified.
How will you support learners in completing the project?

Students will connect directly with us through email, video, etc for mentorship throughout the duration of the project.

We will be able to provide answers to questions such as:

  • What Search Engine Optimization strategy and keywords are we currently using, and which keywords have we used in the past?
  • How do we rank on Google based on different search terms?
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Search Engine Optimization
  • Digital Marketing
  • Marketing Analytics
  • Market research


Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company
  • https://hubbiq.com
  • Business & management, Consumer goods & services, Marketing & advertising, Sales, Apparel & fashion

Hubbiq is a jewelry brand that produces sustainably handcrafted African inspired jewelry in Arizona. Our goal is to become the hub of authentic, sophisticated and contemporary African-inspired jewelry in North America.