Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
To what extent should supermarkets focus on using customer experience to provide a competitive advantage? Supermarkets have faced many challenges in recent years including the need to provide customers with multiple ways of shopping. We are trying to understand how influential the experience of shopping is on people's choice of supermarket and journey. The particular focus for this is a human perspective, perhaps best captured by the question, “How does/would that make me feel?”
- What tasks will learners need to complete to achieve the project goal?
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1. Identify the different ways customers can shop with a supermarket (customer journeys). 2. For each of these journeys, identify which points are most important to the customer experience, and say why. 3. For each of these points, would they be important to all customers or certain ones? 4. Reflecting on your research, what would you recommend to a supermarket considering whether, or where, to invest in the customer experience?
- What is the main goal for this project?
-
To what extent should supermarkets focus on using customer experience to provide a competitive advantage? Supermarkets have faced many challenges in recent years including the need to provide customers with multiple ways of shopping. We are trying to understand how influential the experience of shopping is on people's choice of supermarket and journey. The particular focus for this is a human perspective, perhaps best captured by the question, “How does/would that make me feel?”
- What tasks will learners need to complete to achieve the project goal?
-
1. Identify the different ways customers can shop with a supermarket (customer journeys). 2. For each of these journeys, identify which points are most important to the customer experience, and say why. 3. For each of these points, would they be important to all customers or certain ones? 4. Reflecting on your research, what would you recommend to a supermarket considering whether, or where, to invest in the customer experience?
- How will you support learners in completing the project?
-
In line with programme conditions
- What skills or technologies will help learners to complete the project?
-
Observation
Personal experience and reflection
Research
Customer Journey mapping
Cost/benefit analysis - basic assessment
About the company
- https://www.sharedaim.co.uk
- Any, Business services
SharedAim is an international boutique customer experience consultancy
that specialises in helping organisations design services and experiences that engage on
a human level. What sets us apart is our unique ALWAYS HUMAN philosophy and
CXonFireTM methodology