Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective - Summer Camp Campaign
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
- Thorough competitive analysis of other summer camp offerings
- Re-targetting strategies from current and past clients
- Strategies to meet sales goal of 250 camps sold
- What tasks will learners need to complete to achieve the project goal?
-
- An identification of our current competitors (other summer camps)
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective - Summer Camp Campaign
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
- Thorough competitive analysis of other summer camp offerings
- Re-targetting strategies from current and past clients
- Strategies to meet sales goal of 250 camps sold
- What tasks will learners need to complete to achieve the project goal?
-
- An identification of our current competitors (other summer camps)
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project. Schedule to be determined with the student(s).
- What skills or technologies will help learners to complete the project?
-
- Market research
- Competitive analysis
- Sales strategy
About the company
- https://www.pulsestudios.ca
- Entertainment, Education, Arts, Events services, Sports & fitness
Pulse Studios is Calgary's only dance studio dedicated to Hip Hop and Streetdance. At Pulse, we embrace the techniques and knowledge of our pioneers while inspiring students to achieve and surpass their goals, forging the future of Hip Hop. Pulse is a community hub where everyone is welcome, a place where people come to be inspired and express their creativity, a place the Hip Hop community can call home, and a place to dance!
Our Mission is to provide authentic Hip Hop dance education: to preserve, express, disseminate and evolve the history of Hip Hop Dance, Technique and Culture.