Marketing Strategy Plan
Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: Energy, utilities, chemical and more industries. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition as well as pricing strategies.
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: Energy, utilities, chemical and more industries. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition as well as pricing strategies.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project.
We will provide resources and tools to complete the project.
- What skills or technologies will help learners to complete the project?
-
Various aspect of business marketing including
- Brand awareness
- Marketing channels
- Marketing budget creation
- Pricing strategy
About the company
- https://www.vlenergy.ca
- 2 - 10 employees
- Technology
VL Energy was founded in 2014. VL Energy offers digital transformation and automation solutions for meeting evolving environment and regulatory compliance conditions through enabling industrial Internet of Things and applying Artificial Intelligence. We're a group of environmental engineers, energy efficiency specialists, and sustainable energy experts specialized in Air Emission, Regulatory Compliance and ESG system building.