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Menopeer Canada
Cornwallis Park, Nova Scotia, Canada
Alyssa Blais
Owner
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Digital marketing Creative writing
Project scope
What is the main goal for this project?
ABOUT Menopeer Canada Inc.

Menopeer Canada (MC) and Mental Health Innovations (MHI) have partnered to develop a new online, blended learning and development program called Menopeer Support Specialist training for women to connect with and empower women during their menopause transition. This training program will qualify women as peer support workers. Menopeer support specialists (menopeers) use their lived experience of menopause plus their peer support skills to provide hope and empowerment. Menopeers offer a safe space to share the menopause journey, an understanding of another’s situation empathically through the shared experience, and emotional support during this life change. Menopeers provide services specifically for women undergoing perimenopause, menopause, or post-menopause.

This project will help market the Menopeer Support Specialist training and the new business Menopeer Canada Inc.

The website: www.menopeercanada.com

www.menopeercanada.com/mssprogram

What tasks will learners need to complete to achieve the project goal?

Number of individual students required: 4

I have launched Menopeer Canada Inc. in 2022 and need help to market this new business and the best approach to go to market successfully.

Students will:

- create social media posts and place in a scheduled calendar to create hype, pique interest for new customers

- review website and provide strategies

- develop content and other collateral/marketing tools

- develop a digital marketing strategy

- write blog articles, email newsletters/sequences and other content pieces on assigned topics

- identify media outlets that are most beneficial to share our story

How will you support learners in completing the project?

I will provide the appropriate mentorship and supervision.

What skills or technologies will help learners to complete the project?

Google analytics

Social media platforms

About the company

Menopeer Canada's mission is to empower and increase women's well-being during menopause by training and supporting menopeers. Our vision is to create a vibrant community of menopeers to learn from and be inspired by. Develop a high-quality menopeer training and certification program in Canada so that every woman has access to a menopeer who can provide peer support throughout menopause.