Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of this project is to increase the online sales conversion rate of ZPlantMagic's unique coffee alternative made with functional mushrooms and herbs via SEO optimization. This will involve several different steps for the students, including:
- Researching and analyzing current SEO trends and strategies.
- Optimizing existing content and website structure to improve search engine rankings.
- Developing a content strategy to increase organic traffic and conversions.
- Creating content such as blog posts, videos, and infographics to increase engagement.
- Analyzing website performance and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should demonstrate:
- Understanding of current SEO trends and strategies.
- Optimization of existing content and website structure to improve search engine rankings.
- Development of a content strategy to increase organic traffic and conversions.
- Creation of content such as blog posts, videos, and infographics to increase engagement.
- Analysis of website performance and making adjustments as needed.
- What is the main goal for this project?
-
The main goal of this project is to increase the online sales conversion rate of ZPlantMagic's unique coffee alternative made with functional mushrooms and herbs via SEO optimization. This will involve several different steps for the students, including:
- Researching and analyzing current SEO trends and strategies.
- Optimizing existing content and website structure to improve search engine rankings.
- Developing a content strategy to increase organic traffic and conversions.
- Creating content such as blog posts, videos, and infographics to increase engagement.
- Analyzing website performance and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of current SEO trends and strategies.
- Optimization of existing content and website structure to improve search engine rankings.
- Development of a content strategy to increase organic traffic and conversions.
- Creation of content such as blog posts, videos, and infographics to increase engagement.
- Analysis of website performance and making adjustments as needed.
- How will you support learners in completing the project?
-
-Staff time
-Industry Knowledge
-Product Knowledge
-Target Demographic Knowledge
-Acess to data
-Acess to website
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- SEO optimization and content marketing.
- Website development and design.
- Content creation and copywriting.
- Analytics and data analysis.
-Understanding of Functional Drinks, Coffee Industry, Alternative Medicine, Functional Foods
Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://zplantmagic.com/
- Food & beverage, Retail, Sports & fitness
ZPlantMagic makes a unique powdered coffee alternative that tastes like coffee but has no coffee or caffeine. Instead, it is made with functional mushrooms and herbs to boost energy, focus, and mood.
We also have other mushroom latte blends available with different flavors and health benefits.
Please check out our website here: https://zplantmagic.com/