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Cyglera Health Systems Inc
Niagara Falls, Ontario, Canada
CEO 4.7
Preferred learners
  • Canada
  • Academic experience
Communications Operations Project management Marketing strategy
Project scope
What is the main goal for this project?

We are looking for student teams to develop Consumer, Care Providers, and a B2B Marketing Strategy to help us successfully launch our Telehealth Lifestyle Health and Wellness business. The primary project requirements include but are not limited to:

  1. The ability to research and develop marketing strategies based on market research in the Consumer, Care Provider, and Workplace Wellness.
  2. The ability to develop impactful messaging content for Consumers, Care Providers, and the Workplace-wellness.
  3. The ability to develop key points for reducing employee absenteeism, increasing productivity and lowering healthcare costs for the organization.
  4. Able to recommend long-term growth marketing and communication strategy.
  5. The ability to develop a clear and strong statement for the brand position for the Consumers, Care Providers, and B2B market and communication.
  6. Understanding and knowledge of lifestyle chronic diseases and preventable lifestyle diseases will be a great asset.
What tasks will learners need to complete to achieve the project goal?
  1. Conduct analysis of the current marketing strategies of the Consumers, Care Providers, and Workplace-wellness
  2. Prepare a Consumer, Care Provider, and a B2B Workplace-wellness Marketing Plan for the company
  3. Develop a value proposition for the each 1. Consumers, 2. Care Providers, 3. Workplace-wellness, and 4. The brand.
  4. Social Media strategies for each to gain quick traction and market penetration.
How will you support learners in completing the project?

CEO Level

Full level of supervision and mentorship

What skills or technologies will help learners to complete the project?

Knowledge of telehealth.

Understanding of healthcare in Canada and USA

Challenges within healthcare especially when addressing Lifestyle diseases such as Cardiovascular, Diabetes, Obesity and Cancer.

Understanding of Workplace-wellness challenges, messaging and communications.

About the company

We build tools that our care providers can use to help people live longer, healthier lives. We are passionate about helping Workplace-wellness and people live healthier, longer lives. Our Lifestyle Health and Wellness, food and nutrition counseling, and education programs will help provide prevention and chronic disease management, leading towards a healthier and happier life. We are a mission-driven company with an incredible team of lifestyle health and wellness experts.