Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We are looking for student teams to develop Consumer, Care Providers, and a B2B Marketing Strategy to help us successfully launch our Telehealth Lifestyle Health and Wellness business. The primary project requirements include but are not limited to:
- The ability to research and develop marketing strategies based on market research in the Consumer, Care Provider, and Workplace Wellness.
- The ability to develop impactful messaging content for Consumers, Care Providers, and the Workplace-wellness.
- The ability to develop key points for reducing employee absenteeism, increasing productivity and lowering healthcare costs for the organization.
- Able to recommend long-term growth marketing and communication strategy.
- The ability to develop a clear and strong statement for the brand position for the Consumers, Care Providers, and B2B market and communication.
- Understanding and knowledge of lifestyle chronic diseases and preventable lifestyle diseases will be a great asset.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct analysis of the current marketing strategies of the Consumers, Care Providers, and Workplace-wellness
- Prepare a Consumer, Care Provider, and a B2B Workplace-wellness Marketing Plan for the company
- Develop a value proposition for the each 1. Consumers, 2. Care Providers, 3. Workplace-wellness, and 4. The brand.
- Social Media strategies for each to gain quick traction and market penetration.
- What is the main goal for this project?
-
We are looking for student teams to develop Consumer, Care Providers, and a B2B Marketing Strategy to help us successfully launch our Telehealth Lifestyle Health and Wellness business. The primary project requirements include but are not limited to:
- The ability to research and develop marketing strategies based on market research in the Consumer, Care Provider, and Workplace Wellness.
- The ability to develop impactful messaging content for Consumers, Care Providers, and the Workplace-wellness.
- The ability to develop key points for reducing employee absenteeism, increasing productivity and lowering healthcare costs for the organization.
- Able to recommend long-term growth marketing and communication strategy.
- The ability to develop a clear and strong statement for the brand position for the Consumers, Care Providers, and B2B market and communication.
- Understanding and knowledge of lifestyle chronic diseases and preventable lifestyle diseases will be a great asset.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct analysis of the current marketing strategies of the Consumers, Care Providers, and Workplace-wellness
- Prepare a Consumer, Care Provider, and a B2B Workplace-wellness Marketing Plan for the company
- Develop a value proposition for the each 1. Consumers, 2. Care Providers, 3. Workplace-wellness, and 4. The brand.
- Social Media strategies for each to gain quick traction and market penetration.
- How will you support learners in completing the project?
-
CEO Level
Full level of supervision and mentorship
- What skills or technologies will help learners to complete the project?
-
Knowledge of telehealth.
Understanding of healthcare in Canada and USA
Challenges within healthcare especially when addressing Lifestyle diseases such as Cardiovascular, Diabetes, Obesity and Cancer.
Understanding of Workplace-wellness challenges, messaging and communications.
About the company
- https://cyglera.com
- 1 - 1 employees
- Technology, Hospital, health, wellness & medical
We build tools that our care providers can use to help people live longer, healthier lives. We are passionate about helping Workplace-wellness and people live healthier, longer lives. Our Lifestyle Health and Wellness, food and nutrition counseling, and education programs will help provide prevention and chronic disease management, leading towards a healthier and happier life. We are a mission-driven company with an incredible team of lifestyle health and wellness experts.