Project scope
Categories
UX design Market research Competitive analysis Product or service launch Marketing strategySkills
minimum viable product competitive analysis target audience strategic planning market trend market analysis user experience (ux) design user interface (ui) design go-to-market strategy solaris (operating system)Solaris Innovations Canada is seeking a comprehensive analysis and strategic plan for the launch of Solaris Vault, their innovative smart wallet product. The project aims to conduct a competitive analysis and market research to identify key user needs and define the target audience for Solaris Vault. By understanding the competitive landscape and user expectations, the project will help in recommending essential MVP (Minimum Viable Product) features that align with market demands. Additionally, the project will provide UX/UI design suggestions to enhance user experience and engagement. Finally, a go-to-market strategy will be developed to effectively position Solaris Vault in the market, ensuring a successful product launch. This project offers learners the opportunity to apply their knowledge in market research, competitive analysis, and strategic planning within the context of a real-world product launch.
The project will culminate in a detailed report and presentation that includes the following deliverables:
- A comprehensive competitive analysis highlighting key players and market trends.
- Identification of target audience segments and their specific needs.
- Recommendations for MVP app features based on user needs and competitive insights.
- UX/UI design suggestions to improve user interaction and satisfaction.
- A go-to-market strategy outlining key steps for a successful product launch.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Solaris Innovations Canada Inc. is a tech startup focused on developing cutting-edge, secure personal accessories that blend smart technology with elegant design. Our flagship product, Solaris Vault, is a Bluetooth-enabled smart wallet with integrated GPS tracking. It aims to help users protect their valuables while staying connected through a seamless mobile app. We are currently in the MVP development stage and are excited to collaborate with forward-thinking students on product research, user experience design, and marketing strategy.