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Make It Official
Brampton, Ontario, Canada
RH
Co-Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Market research Competitive analysis Market expansion Sales strategy Marketing strategy
Project scope
What is the main goal for this project?

The goal of this research is to gain a comprehensive understanding of the market dynamics, including current trends, competition, customer needs and behaviors, and opportunities for growth. The findings of the research can be used to inform key business decisions such as product positioning, pricing strategies, and marketing efforts. The outcome of the project is a comprehensive report detailing the market insights and recommendations for successful market entry.

What tasks will learners need to complete to achieve the project goal?
  • Define the scope of the research project and identify the research objectives
  • Conduct a thorough review of relevant literature and industry reports to gather secondary data
  • Develop a research plan and methodology, including determining the sample size and data collection methods (e.g. surveys, interviews, focus groups)
  • Collect primary data through surveys, interviews, and focus groups
  • Analyze the collected data using appropriate statistical methods and tools
  • Evaluate the competition and identify the strengths, weaknesses, opportunities, and threats (SWOT analysis)
  • Develop a profile of the target market, including customer needs, behaviors, and preferences
  • Identify key trends and opportunities in the market
  • Synthesize the findings and prepare a comprehensive report that includes recommendations for market entry
How will you support learners in completing the project?

Students will work closely with Co-Founder, Raveena Heer who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

What skills or technologies will help learners to complete the project?
  • Strong research and analytical skills
  • Excellent written and verbal communication skills for presenting research findings
  • Ability to work independently and as part of a team
  • Knowledge of market research methodologies and techniques
About the company

A specialized wedding industry marketplace dedicated to serving a niche audience.