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Getson Group
Ottawa, Ontario, Canada
Evan Getson
Evan Getson He / Him
Director
2
Preferred learners
  • Canada
  • Academic experience
Categories
Writing Digital marketing Creative writing Media
Project scope
What is the main goal for this project?

Our company advertises our products online. We want to create a blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Blogging and marketing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

The Getson Group is a consulting company that works with small and medium enterprises on funding strategy. We work with primarily 'fundable' companies that have established some traction in the market, but have recently opened up our pipeline to startups seeking early stage funding support.

Our group works closely with clients to develop business strategy, and our tactical approach to funding has helped our clients raise over $10M in non-dilutive funding.